Lan Phan

Career Stages

Lan is the founder and CEO of community of SEVEN, an invite-only membership community that brings leading executives, thought-leaders, and changemakers together to tackle and solve business and societal problems. Lan has a track history of building startups inside legacy brands; Before launching community of SEVEN, Lan was recruited by Alan Murray, CEO of Fortune Magazine, to join the executive team and develop and lead Fortune Connect, a startup within the storied brand; Lan also helped build CMO Masters Circle and Global CMO Growth Council, a startup within the Association of National Advertisers that includes over 350 CMOs from around the world mobilized to accelerate economic growth and advance societal good.

Founder, Chief Community Builder

Community of Seven

Apr 2020 – Present
New York, New York, United States

AN INVITE-ONLY COMMUNITY FOR THOSE LOOKING TO CHANGE THE WORLD

Bringing leading executives, founders, thought-leaders, and changemakers together to solve big business and societal problems. community of SEVEN is an exclusive, invite-only membership for purpose-driven leaders. Our members are leaders in their industry, activists looking to change the world, founders of companies, in the C-suite, or rapidly approaching it. Their decision to align purpose and growth will shape the future for their organizations, their industries, and society for generations to come. Through the community of SEVEN program, members thrive as individuals and grow as leaders.

community of SEVEN is an annual personal development membership designed to drive your personal and professional growth while simultaneously creating a community of changemakers hyper-focused on changing the world for the better. Curating a diverse, intersectional community of men and women looking to change the world.

Founding Advisor

Oasis Consortium

Sep 2020 – Present
New York, New York, United States

Provide industry expertise, leadership and direction for all major initiatives, including establishing trust and safety standards, implementing industry-wide guidelines, developing universal brand safety certifications, increasing platform transparency and advocating for brand and user safety.

Oasis Consortium brings together key stakeholders across digital platforms to create a shared foundation for brand safety; defining and promoting meaningful standards and guidelines. We are dedicated to the O.A.S.I.S. Principles for brand safety: Openness, Accountability, Security, Innovation, and Sustainability.

Head of Membership and Community

Fortune Magazine

Dec 2019 – May 2020
New York, New York, United States

Recruited by Alan Murray, the CEO of Fortune, to join the executive team and develop and lead a startup within Fortune Magazine with full P&L ownership. The venture, Fortune Connect, is built around a subscription/membership model focused on C-suite and high potential executives. The mission of Fortune Connect is to equip professionals with the essential intelligence and tools they need to better lead their industries, grow their businesses, advance their careers, and help make business better. As the Head of Fortune Connect, I served as the CEO of this start-up with ownership of the P&L. In my role, I helped build Fortune Connect from the ground up: product development, staffing the entire team from the ground-up, R&D, branding, pricing and product launch strategy.

Interim Chief Brand and Networking Officer

eSSENTIAL Accessibility

Jun 2019 – Nov 2019
Ferry, New York, United States

Served as the Interim Chief Brand and Networking Officer for SaaS start-up. Reporting into the CEO, I represented eA as Chief Networking Officer at industry events and with leading executives. Worked on branding and community strategy for eA.

eSSENTIAL ACCESSIBILITY is a comprehensive digital accessibility platform. eA help organizations create inclusive web, mobile, and product experiences through digital accessibility testing, evaluation and remediation. Organizations can then enhance the digital experience for people with disabilities, comply with regulatory and statutory accessibility standards, and project an inclusive and disability-friendly presence.

eSSENTIAL ACCESSIBILITY delivers instant impact by virtue of its rapid accessibility statement creation process and assistive technology application, a suite of keyboard, mouse and touch replacement tools designed to make the digital world accessible to people with physical disabilities.

General Manager

#SeeHer

Jul 2018 – Jul 2019
New York, New York, United States

I served as the General Manager for SeeHer, the gender equality initiative for the advertising industry. SeeHer has been instrumental in creating a new advertising discipline around gender equality, equipping the CMOs of the world’s most prominent brands with a framework to eliminate unconscious bias in their messaging and improve ROI. In my role, I worked with leading CMOs, changeagents, NGOs, goverment leaders and networks in advancing gender equality on all screens. I also worked with the SeeHer team to ensure we were meeting the needs of our members and the movement, every single day. My role is centered around the operational excellence and fiscal management of SeeHer which includes ownership of the P&L, development of product lines and hiring & retention strategy.

Association of National Advertisers

Senior Vice President, CMO Practice & Industry Leadership

May 2017 – Aug 2018
United States

Senior Vice President, Member Relations

Jun 2014 – May 2017
Miami, Florida, United States

Vice President, Member Relations

Jul 2011 – May 2014
United States

The ANA is the premier marketing and advertising organization, serving the changing needs of corporate marketers and those who help brands grow and thrive. ANA connects and leads the marketing community and provide invaluable corporate membership benefits for over 750 member companies, 15,000+ brands and 40,000 marketers who collectively spend more than $250 billion on marketing and advertising each year.

As the Senior Vice President, Member Relations, I am tasked to lead a cross-functional team to identify and integrate unaddressed client needs at the individual and corporate level. In my role, I am responsible for driving member engagement and satisfaction of Fortune 500 companies.

Account Director/Marketing Consultant

Independent

Sep 1995 – Jun 2011
United States

As a freelance marketing consultant, I worked with some of the top global agencies and brands.

Select Agencies: Wieden+Kennedy, McCann World Group, Momentum, Modernista, IRIS, US Concepts, MKTG.

Select Clients: GAP, Nike, Adidas, Puma, John Deere, Diesel, MySpace, Del Monte Foods, SF Fashion Week, Sony, Capital Records, ABS-CBN, Blockbuster.

Management Supervisor

Ignited

Jul 2009 – Jun 2010
United States

Client: United States Army
Client: United States Olympic Committee

Ignited is one of the largest independent agencies in Los Angeles, offering clients a complete range of marketing and branding services, including advertising, interactive, event management, strategic planning, promotions, graphic design and media planning and buying. Clients have included Sony Electronics, EA Mobile, NBC/Universal and the U.S. Army.

Global Digital Account Supervisor

McCann Worldgroup

Nov 2007 – Mar 2009
United States

Client: MICROSOFT

McCann Worldgroup is a leading global marketing firm providing today’s marketers with best-in-class strategic and creative services that meet their brand-building needs across all communications channels. McCann’s 23,000 employees in more than 120 countries collaborate to integrate advertising, relationship management, promotion/event marketing, design, P.R., health communications, worldwide production, and all forms of digital marketing.

Head of Marketing and Strategic Partnerships

San Francisco Fashion Week

Apr 2007 – Sep 2007
San Francisco Bay Area, United States

San Francisco Fashion Week is an annual event that showcases local San Francisco designers alongside global designers and influencers. As the Marketing Director, I led all marketing and corporate partnership initiatives for SF Fashion Week 2007. San Francisco Fashion Week is one of the major fashion weeks in the United States.